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Top 7 Ecommerce trends you need to know in 2023

Best e commerce trends

1. Buy Now Pay Later (BNPL)

Buy Now Pay Later (BNPL) is a payment option that allows customers to purchase goods and services immediately but defer payment to a later date. With BNPL, customers can make purchases without having to pay the full price upfront. Instead, they can spread out the cost of their purchases over several installments, usually ranging from a few weeks to a few months.

BNPL has become increasingly popular in recent years, particularly among younger consumers who may not have access to traditional credit products or who prefer the flexibility of paying for purchases over time. However, as with any form of credit, it’s important for consumers to carefully consider the terms and fees associated with BNPL before using this payment option.

Buy Now Pay Later

Useful Tip: Shopify offers a BNPL plugin for customers called Shop Pay Installments. If you use Shopify, we can help you with the problem (check out our Shopify Services).

2. Social Commerce

Social commerce increase product sells directly through social media channels like TikTok, Facebook, Instagram, Snapchat, and YouTube Shorts. For example, Shopify added TikTok Ads Manager.

Benefits of Social Commerce:

  • Enhanced customer engagement
  • Increased brand awareness
  • Higher conversion rates
  • Improved customer insights
  • Cost-effective marketing

Interesting fact: Social Commerce gave over $30 billion in sales in the US last year.

3. Fast and Free Delivery Options

Fast and free delivery options are important in 2023. They give:

  1. Customer expectations: In today’s world, customers expect fast and free delivery as a standard part of their online shopping experience. Offering these options can help improve customer satisfaction and loyalty.
  2. Competitive advantage: Offering fast and free delivery can give businesses a competitive advantage over their competitors who do not offer these options. This can help attract new customers and retain existing ones.
  3. Increased sales: Fast and free delivery options can encourage customers to complete their purchases and buy more. Customers may also be more likely to make impulse purchases if they know that they will receive their orders quickly and at no additional cost.
  4. Improved reputation: Providing fast and free delivery can help businesses build a positive reputation and improve their brand image. This can lead to positive reviews and recommendations, which can help attract new customers.

5. Sustainable Online Shopping

Sustainable online shopping is an approach to online shopping that aims to reduce the environmental and social impact of shopping online. It involves making conscious and responsible purchasing decisions that take into account the impact of the products, packaging, and delivery methods on the environment and society.

Eco friendly pacaging

Opting for eco-friendly packaging is one of the most effective ways to introduce brand sustainability.

6. Rise of B2B eCommerce

It’s important not to ignore Business-to-Business eCommerce which also have received a powerful boost.

B2B now is rising due to these reasons:

  1. Convenience: B2B ecommerce provides a convenient way for businesses to purchase products and services online, without the need for in-person meetings or lengthy negotiations.
  2. Globalization: Online platforms allow businesses to connect with suppliers and customers from around the world, opening up new markets and opportunities for growth.
  3. Technological advancements: Advances in technology, such as artificial intelligence and machine learning, are creating new possibilities for B2B ecommerce, such as improved supply chain management and personalized marketing.
  4. Changing buyer behavior: As younger generations enter the workforce and take on purchasing roles, there is an increasing expectation for digital channels and seamless experiences.

Of course, if you’re in B2B eCommerce, we can help with your project: https://barwenock.com/services.html

7. Rise of Mobile Commerce

M Commerce trends

Mobile commerce, also known as m-commerce, is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. With the increasing use of mobile devices, m-commerce has become an important aspect of e-commerce, allowing consumers to shop and make purchases on-the-go from anywhere and at any time. Plenty of eCommerce businesses are building mobile-first strategies to increase their sales.

According to eMarketer research, mCommerce will account for over 10.4% of all retail sales in the US by 2025

If you want to put some of these ideas into practice, check out our eCommerce services or contact to us and get professional consultation!

We hope that this article was useful for you.

The Team, [email protected]

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